THE HIVE: Jade Madden

Welcome back to the second instalment of The Hive!

I’m sure that you all loved Lizzie and here’s another Aussie! (Can’t resist ’em. 😉 ).

Jade Madden is a cruelty-free beauty YouTuber and blogger, with rainbow hair.


Rainbow hair.


It’s so awesome!

(insert pic of Jade here)

What am I waiting for? Let’s get to know Miss Jade Madden!

  1. When and why did you decide to start your own YouTube channel? I’ll take you back a few years! It all started when I started my hairdressing apprenticeship. My boss would tell me that looking the part and being presentable was very important! At the age of 16, I didn’t really know much about makeup, so I turned to YouTube! I remember being blown away at what people could do with makeup. Instantly I feel in love! I started recreating the tutorials I was watching on myself. People started complimenting me, asking “How did you do that!?” and “Can you teach me!?”. I started posting pictorials on my Facebook page with step-by-step instructions. Then later on that year, my husband bought Jeffree my first video recorder and the rest is history!
  2. What is the aim of your channel? My channel has always been beauty-related, but I have always wanted it to be  more then that! My aim Jeffree always been to encourage and inspire others to just be themselves, no matter what society feels is “beautiful” or “how you should look”. I want my viewers to go away feeling empowered and happy about who they are!
  3. What is the ultimate goal of your channel? My ultimate goal for my channel (other than in question 2), is to grow my channel as much as I can, and to spread the message about cruelty-free beauty, showing you can still look amazing when using only cruelty-free products!
  4. When and why did you decide to go cruelty-free? I wish I had made the decision a lot sooner! When I first started my channel, I wasn’t cruelty-free. I was actually working on creating videos for Maybelline at the time of deciding to go cruelty-free! What really changed it for me was when my workmate (a passionate vegan) gave me a DVD to watch called “Earthlings”. For all of you out there who have seen it, well, you’ll know what I mean. For those of you who haven’t, I recommend you watch it (but have a box of tissues with you!). After watching that, I went cruelty-free!
  5. To what extent are you cruelty-free? (eg. vegan) Yes, I am vegan! Well, I eat as a vegan, though I am slowly transitioning to all vegan makeup. However, not everything I use at the moment is vegan. Beeswax is the most common non-vegan product that I have in my cruelty-free makeup collection.
  6. What message do you have for people who purchase cosmetics tested on animals? Ignorance is bliss. It’s very easy to say ‘out of sight, out of mind’, but I urge you to educate yourself. Do some research into the horrors that these companies inflict on helpless animals and it may change your mind. I’m at the stage now when I picture a makeup brand that tests on animals, all I see is pain and suffering. Very similar to how cigarette companies have to post awful pictures on their packaging, I see the same on the packaging of companies who test on animals! Looking at it that way, it’s now very easy for me to steer clear of those brands. 
  7. What message do you have for cosmetic companies who test on animals? Stop being greedy! Many of these companies earn millions and millions of dollars; they can afford not to sell to China! They just choose not to! I say to them, “Make a stand! Be brave and think about what you’re doing.” I would also urge the CEOs of the companies to go into the labs and witness the cruelty for themselves. 
  8. Which makeup brand would you love to purchase from, but won’t because they test on animals? M.A.C. – hands down! They have so much power in the makeup and beauty community. If they would stand up for animal rights, then I know other companies would follow. 
  9. Who are some of your favourite Aussie YouTubers and why? Oh, this is so hard, as there are so many! I love Chloe Morello, as she’s just so talented and has such wonderful creative ideas. I also love Mel from tango2+, Natalie from Community Channel and Melinda from MelindaINT, but honestly, I would be here forever naming them all … because I LOVE THEM ALL!!
  10. Which is your favourite drugstore makeup brand and which of their products is your absolute fave/must-have? I absolutely love Essence and Australis … well, I love all cruelty-free drugstore makeup! I would say that the Australis Makeup Finishing Spritz is a must-have and I use it as a primer, rather than a finishing spritz (though using it both ways is great, too!). OMG, it’s amazing! It transforms your makeup, making it last all day and all night!
  11. Which is your favourite high-end makeup brand and which of their products is your absolute fave/must-have? I would have to say Anastasia Beverly Hills. It’s so incredible that they are cruelty-free and their makeup has become a staple in my makeup collection!
  12. What is your signature makeup look? I would say a bright bold lip (colour usually changes, but I do love my pink!), strong cat liner and very neutral eyeshadows! Gotta love a statement lippie.
  13. What are your handbag beauty essentials? Always a mirror, lipgloss or balm, blotting tissues, face powder and mints!
  14. What is your favourite lipstick and why? I have been loving the matte liquid lipstick craze, especially as I love bright lipsticks. Having one that lasts all day and doesn’t budge when you eat or drink, is fantastic! This is a hard question to answer, as there are so many that I love. But at this present moment, I would have to say Jeffree Star’s Velour Liquid Lipstick in ‘Prom Queen’.
  15. Do you believe in ‘beauty sins’? If so, which ones should, under no circumstance, be committed? Yes, I do – to some extent. I know there are so many “Makeup Rules”, but to me there are no real rules with makeup. (After all) It washes off, so go to town! But beauty sins … well! My number 1 beauty sin that should never be committed, is going to bed with makeup on! I had it drilled into me when I was younger that if you wear makeup, you MUST wash it off before bed. And to this day, I ALWAYS remove my makeup before bed, no matter how tired, or (let’s be honest) tipsy I am!
  16. What are your thoughts on girls around 15 years of age, wearing a substantial amount of makeup? (read: full-coverage foundation, concealer, heavy bronzer, blush, liberally-applied mascara and a bright lipstick or gloss) This is a tricky one. I know when I was that age, I wore makeup; never full makeup, but I didn’t really know how to apply makeup back then. Times have changed so much! Kids are growing up so much faster and a normal 15 year old these days, is like me when I was 18. Makeup advice and tutorials are so much more accessible these days, especially with social media. I know that if I was growing up now, I would probably be applying my makeup very differently to how I was back then! A lot of girls look up to social media queens and they really do get inspired. A lot of these social media queens do wear a lot of makeup and (these young girls) are starting to see it as a must and ‘just what everyone else does’. I feel that if they want to do it, they are going to do it. But I know that with my little sister (she’s 13), I want to teach her the correct ways of wearing makeup, so that she won’t resort to caking it on!
  17. Which brand and products do you use to dye your hair and are they also cruelty-free? I am a La Riche Directions kind of girl! I have used many, MANY brands in the past, and none of them compare to Directions for colour payoff and lasting factor. And of course, they are cruelty-free! WOOHOO!!
  18. How often do you change the colour(/s) of your hair? Usually every 6 months or so. I tend to stick with one colour for a while, then start scheming my next hair colour adventure! It’s safe to say that I have literally been every colour. 
  19. Which of your physical features is your favourite and why? I would have to say my smile. I’ve always been a very happy, positive person. I love that when I smile, it makes others feel happy and makes them want to be happier, too! I’ve always known that a positive attitude is infectious!!
  20. Do you prefer writing your blog Jade Madden: Cruelty Free Beauty or making videos for your YouTube channel? I do love both. To be honest, however, I rarely get a chance to write on my blog, as opposed to YouTube! YouTube has always been my first priority. Hopefully, one day when I’m doing YouTube full-time, I’ll be able to set aside a few days a week for blog-writing, as I really do love it.

— I Think I May Have An Addiction –BEA CASSIDY

I think we may have a slight problem on our hands.

If I’m honest, it’s more than a little problem.

It’s major.

It’s an addiction.

And it’s only worsening.


My friends and family have been commenting on it.

I can see why, but I only have nine of them, unlike some people.

I have 9.

(insert pic here)

Is nine really that bad?

I have 4 lip-glosses, which I believe to be an acceptable number.

(insert pic here)

I have one liquid lipstick.

(insert pic here)

But what I’m worried about is my steadily growing, little, humble collection of lippies. I love them all dearly – bar one. Maybe two.

Lipsticks are my love. I feel that they’re an integral part of me. Part of my essence. My classiness. They’re chic. Sexy. Comfortable. And are the easiest way to change up an outfit, with very little effort.

I think that I am good in the respect that I’ve never paid more than $14.95 AUD, for a lipstick AND they are all cruelty-free. The cheapest I’ve spent was $6 on a MIKI lipstick, before I made the change to cruelty-free. I have since passed it on to a friend, as the colour was a bright deep pink and wasn’t very wearable. (Hope you’re enjoying it, Gemma!)

As I said previously said, lipstick is my love. I’m devoted to it, perhaps more than I’ve ever been in love. Except for one guy. 😉

I’m not a blush girl. I just have one. (It’s Natio’s ‘Peach Glow’, if you were wondering). I have 2 eyeshadow palettes (Natio Mineral Eyeshadow Trio in ‘Bronzed’ and my beloved Innoxa Daytime Neutrals Palette, well, three if you include my Arbonne Majestic Color Collection Palette, with 4 eyeshadows, 2 blushers and a lipgloss). I have one highlighter (it’s a mineral powder highlighter by Natio, but has been discontinued). I have 1 mascara (the Innoxa Lash Define Mascara in ‘Brown Black’). I have one BB cream, but I won’t link it because, frankly, I don’t recommend it. I have 1 tinted moisturiser – Natio’s Tinted Moisturiser SPF 20 in ‘Neutral’. And finally, I only have 5 nail-polishes, two of which are Natio (the shades are ‘French’ and ‘Sugar Plum’).

**Stay tuned for a ‘Makeup & Skincare Directory’ page, where all my cosmetics and skincare products will be listed and linked.**

So, how to cure this addiction?

I’ve now banned myself from entering drugstores/chemists, because purchasing is inevitable and attempting to say no to oneself is pointless. (At times, that little voice inside me known as a conscience, has not a hope in Hades of persuading me to not buy something.

Also, I’m keeping a birthday wish list of things (primarily makeup), that I’d love to purchase with birthday/Christmas money (my birthday is December 18th, so there’s only a small gap), or to ask my friends and family to buy for me.




Taking A Short Break

Okay …

So after a few weeks of posting twice per week, I feel I need to take a break.

Just a week, but a week nonetheless.

I head back to school for the commencement of Term 3 on Tuesday, so I just need a few days of peace and quiet, though good luck with that Bea(!), what with The Sister redoing her room (it has been painted, new decor has been purchased blah blah blah) and the carpet man coming back again at 9am on Saturday, periods of quiet shall be few and far between.

I never realised how enjoyable and rewarding posting regularly was, until I implemented a new ‘blogging schedule’. It got rid of a lot of stress and a beautiful harmony amongst my academic, social and blogging life was born.

If you didn’t know, I am in Year 10 in Australia and despite many labelling it a ‘bludge’ and the phrase ‘Year 10 doesn’t matter’ being drummed into myself and cohort, by students, we have been feeling the pressure and the realisation that selecting subjects that will substantially cement our future, has hit home.

In addition, I have been back into singing and playing the guitar much more, which has, for the last year or so, been little shown, as depression sucked my love and passion for music, out of me.

I love blogging so, so much, but I just need a week’s break.

However, I do have Saturday’s blog post all ready to go – it’s a ‘Real Talk’ (a post on something that is personal and relevant to me, though I’m sure that many of you will relate). I also have the second edition of ‘The Hive’ at the ready for Wednesday and one or two things are in the pipeline.

I know that you will all understand and please know that I will still be checking my WordPress Reader every day and liking and commenting on your posts, the only difference being that I will not be writing any blog posts. I have told myself that if I have an idea, I shall write it down in my one true love ‘Notes’ app and when the week is up, get straight back into blogging.

I hope you all have a wonderful week and a bit and I hope that you will enjoy the upcoming two posts, before I go on sabbatical.

I hope that this break will re-energise and inspire me, so that Bea will come back, buzzing and stinging better than ever.

I love you all.




THE HIVE: Lizzie Wilcock

Aerodynamically, the bumble bee should not be able to fly, but the bumble bee doesn’t know it, so it goes on flying anyway. – Mary Kay Ash

Welcome to the very first edition (edition? It’s not a version of a book or something – we’ll roll with it).

Welcome to the very first edition of The Hive, where I bring to you inspiring people, places and things. Things that have been worked for. Things which are, debatably, the ultimate prize. Things that truly are … The Hive. 

Meet Lizzie Wilcock. Aussie born and bred teacher and author in her free time. Newcastle inhabitant.

Copyright Peter Stoop.
Copyright Peter Stoop.

1. What did you want to be when you were little?

A nun. I wasn’t religious, but I went to a Catholic school and my teachers were nuns. They lived in a convent and they played guitars and went on camps. It seemed like a lot of fun to me.

2. What was your favourite subject in high school?

Ancient History – I had the most amazing teacher who could tell stories about the Ancient Greeks and Romans as if he was one of them. Plus, he was cute.

3. When did you decide that you wanted to be an author?

My Year 9 English teacher, Mary Debenham, told me I should become a writer. Her belief in my ability stuck with me all these years and although I didn’t start writing straight away, I always wondered, “What if she is right?”

4. Who or what inspires you and your writing?

My Year 5 students: I see what they read, I listen to their talk, I watch how they interact. Their enthusiasm for reading inspires me to write, and their personalities inspire my characters. 

5. What is one goal or dream you have for yourself?

I want to keep writing and being published. I would like to write a children’s picture book one day, and also Romantic fiction. It is a huge market and I would like to see if I can crack it. 

6. Which are your favourite authors and why?

I read a lot of Australian authors in both YA and Children’s Fiction. I like to support our local talent and I can really relate to the stories they tell. 

7. If you could collaborate and write a book with anyone, who would it be and why?

I am sure everyone says this but JK Rowling – not so much for her style, but for the millions of dollars I would make. I could then retire from my full time job and concentrate on my writing.

8. So far, which has been your favourite book that you’ve written?

I really love all of my books, but my favourite would be my first novel, Losing It. I was under no pressure to write it so I could take my time and make every sentence and description unique. I really love each of my characters in Losing It. The first book is always special. 

9. Are there any ‘taboo’ topics or subjects that you never include in your books?

I would write about anything if my publishers would allow me to, but with YA and children’s fiction, many topics are taboo. 

10. If you could go back in time, would you change anything in your published works?

I would change the name I write under. Lizzie Wilcock is my maiden name, but Lizzie Beck is my married name. I have often wondered whether book sales would be higher if I was at the start of the alphabet. Most people have found something they like by the time they get to the ‘M’ section in a bookshop or library.

11. What advice would you give to someone who wants to be a writer, or to have their work published?

Do it! Don’t keep thinking about it for years like I did. Write that book, make it the best that it can be, do your research on publishers, then send it out to the right ones. 

12. Is writing your full-time occupation?

No, I am a full time primary school teacher.

13. What do you like to do in your spare time?

Write! Spare time is like diamonds – rare, precious, and very expensive to buy. I have an eight year old daughter, so that explains all.

14. What is your signature makeup look?

Foundation to hide my freckles, eyeshadow to match my clothing tones, charcoal eyeliner and mascara. Lip gloss in natural tones. 

15. What are your handbag beauty essentials?

Lip balm. I am too busy to bother touching up makeup at work.

16. What is your favourite lipstick and why?

I buy my daughter a ten pack of scented lip balms for Christmas every year from Lovisa. I usually end up with my favourite flavours in my handbag – strawberry, vanilla and sherbet. She never seems to notice.

17. What’s the one beauty sin that should never be committed?

I’m not sure what the beauty sins are, but I am sure I have committed all of them. But for me, I always make sure I get to the hairdresser before my greys start to show through again. 

18. What are your thoughts on girls around 15 years of age wearing a substantial amount of makeup?

I have three gorgeous nieces who are around this age. They wear a lot of makeup, but they have learned, mostly through watching YouTube, about what shades to buy and how to apply makeup to accentuate their features. Bright lipstick is a no-no. 

19. Which of your physical features is your favourite and why?

I like the fact that I am naturally slim and petite. This means I am still a size 6 or 8, without having to go to the gym.

20. If there was a piece of advice that you would give to your teenage self, what would it be?

“Listen to that high school English teacher. You have a talent for writing, so start writing. Now! Don’t leave it until your thirties.”

I’d love to extend my thanks to Ms Wilcock for being the subject of my debut edition of The Hive. Lizzie is so kind, helpful and funny and I’m so glad I was able to interview her.


Lizzie Wilcock is one of nine children and grew up in Sydney and later on a farm in rural NSW. She became a primary school teacher and has been teaching for over 20 years.

Her first novel Losing It, was published in 2006 and was shortlisted for the Victorian Premier’s Literary Awards. Her second novel, GriEVE, was published in 2007 and was shortlisted for the NSW Premier’s Literary Awards. The birth of her daughter in 2007 changed Lizzie’s focus from Young Adult fiction to Children’s fiction. In 2011 Lizzie had three novels published – Extinction: The Day the World Ended, Extinction 2: The Explosive Conclusion and Give Me Four Reasons. Her sixth novel, Thirst, was released in May.

Lizzie lives in Newcastle with her husband Phil, and daughter Isla. 

Click here to go to Lizzie’s blog/website.

The Procrastinating Beauty Blogger Tag

Hello! Looks like I’m doing this Tag after reading Beauty, East Coast Style‘s The Procrastinating Beauty Blogger Tag(That is, you are automatically tagged if you read the post). Never fear – I’m not becoming a tag-only blogger (though it is fun) and hopefully, the first edition of The Hive – an interview with an incredible Australian author – will be up on Wednesday. Without any further ado, let’s get into this …

1. Name a beauty regimen that you rarely do? I have no idea if this counts as a ‘regimen’, but I rarely (*cough* never *cough*) moisturise my legs.

2. Is washing your makeup brushes something that you do regularly? I try to spray my brushes with water after using and always wash my makeup sponge-ended brushes after using, however, I now wash all my brushes on Saturday nights, with warm water and my Vitamin E Cream Cleanser from The Body Shop.

3. How long will you last with chipped nail polish? On my fingernails … probably a maximum of 48 hours. On my toenails … weeks. Months. No further comment. 😉

4. How long will you put off buying or replacing a beauty product, even if you need it? I’m normally fairly prompt (i.e. within a couple of days) when it comes to replacing a beauty product, particularly if it’s my beloved Sukin Sensitive Facial Moisturiser.

5. What’s your worst beauty habit? Not moisturising my legs, especially in the winter. Don’t call the Moisturising Police! 😉

6. Name something non-beauty related that you put off doing all the time?   Definitely vacuuming. I love it when the house is clean, but I’m really not a fan of ol’ Dyson.

7. When going out somewhere, do you leave getting ready to the last minute? Hell no! I will begin getting ready AT LEAST one hour prior to leaving. More like 2 hours, actually.

8. Can you commit to spending bans? Er. I’m REALLY good for a couple of weeks, but the pain and anxiety of wanting those Innoxa lippies really gets to me *cough* I end up splurging *cough*. And that Sukin Facial Masque. And that new mascara. And that lip-gloss. You get the drift.

9. How organised is your makeup and nail-polish collection? Well, my nail-polishes are all lined up in a line in my makeup drawer, so that’s fairly tidy. I have kept my palettes, highlighter and blusher queued up and my lipsticks are seperated into ‘reds’, ‘oranges/corals’, ‘pinks’ and ‘nudes’. My lip-glosses lay down and are (roughly) colour co-ordinated.

10. BONUS QUESTION: What sorts of things are on your beauty wishlist? Innoxa Classic Colour lippies in a variety of colours, the Urban Decay Naked 2 Basics palette, Arbonne lipsticks in several colours, Innoxa Silk Skin Primer, Tarte Amazonian Clay Cream Eyeshadow in ‘Plum Smoke‘, Too Faced Lip Creme in ‘Taffy’, Too Faced Lip Creme in ‘Sweet Maple’, Too Faced Melted Lipstick in ‘Berry’, Inika eyeshadow in ‘Velvet’, Inika blush in ‘Pink Pinch’ and the Furless Mini Bamboo Makeup Brush Set (I only have one proper brush and that’s my Natio Kabuki Brush – my other ‘brushes’ are those sponge-ended things). P.S. I know that my wish list’s pretty long, however, please keep in mind that these are things I would buy if I had a minimum of 500$ lying around. Additionally, all these products are cruelty-free (some are vegan) are all of fantastic quality. I tag … (in no particular order) Diana Lupica – Dream and Dazzle  Dani – Danners World Laura Kamada – Look It’s Laura xx Bea *All products mentioned are cruelty-free. Some are vegan. ** All products mentioned will be linked to where you can buy them.Just click on the product name and another tab will open with the linked website and product, so that you can easily keep reading. 🙂 Please note that some of the websites linked may post to Australia only.